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Video Case Study: Efficient Logitech & Hitviews Challenge
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing...
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Obscure Makeup Artist Goes from YouTube to Makeup Line
This Today show report highlights Lauren Luke, a single mom from England who found fame via YouTube make-up tutorials. Now she’s making money on YouTube, and has launched her own makeup line with...
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Sponsored Videos: How to Sell Without Selling Out
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online...
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I Was a Knife on Annoying Orange
I’ve had only been a few days on YouTube as exciting as today! I finally made a cameo as MR. KNIFE GUY on Annoying Orange, the show created by Daneboe/Gagfilms. Nalts takes guest role on Annoying...
View ArticleABC News Features YouTube Stars (and Income Accuracy)
Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book....
View ArticleiJustine Gets Killed in Criminal Minds: Episode “Middle Man” (season 6)
I’m a huge fan of iJustine (Justine Ezarik), and we did a video a few years ago when (believe it or not) I had twice the subscribers as her. Now she’s appearing in Fast Company and on a recent episode...
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Today’s Stars in Pre-Fame Television Commercials
A slightly younger and thinner Jack Black pitches Pitfal (the 10-pixel video game) It’s hard for stars to hide from cheesy pre-fame television commercials when there’s YouTube, right? Let’s enjoy a few...
View Article20 Free Tips to Get Your Videos Seen on YouTube and Beyond
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book...
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iJustine Gets Philanthropic and Fluid
Click to access Facebook page of contest iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by...
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SFGate to YouTube Star-Wannabees: It’s Asymptotical.
Sorry, online-video stars of 2011 and 2012. Seems your future is “asymptotical,” according to this report by SFGate titled “Inside Google’s Boot Camp for Viral Video Stars.” The New York Times covered...
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